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Emily Blunt YSL Opium Fragrance Ad behind-the-scenes

It received complaints from the public and was banned by the Advertising Standards Authority. However, the ad for M7 is only female beach masturbation to appear in a few fashion magazines next week, including the French edition of Vogue.

Ford has said that the campaign is an homage to the famous photograph of French designer Yves Saint Laurent, where he reclines in the nude -- although that picture is a little more modest in displaying his wares.

A toned-down version of the ad featuring de Cubber will be offered to mainstream media, but previews of the racier version of the ad are already causing a stir in Paris, and on the internet where word of the campaign has spread. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

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nude Stay signed in. Forgotten password? The inevitable protests that flared in Europe and the UK after publication last October of the first mainstream ad featuring a full-frontal male nude were skewed on several internet chat sites by another debate - about the model's samuel chest. Did the nude, former martial arts champion Samuel de Cubber, pictured reclining in the ad for YSL's M7 fragrance like a modern Michelangelo, constitute a new ideal of fashionable male beauty because of his chest fur?

The American lobby groups that managed to get the ad banned in its final form in the US - a cubber version was substituted in the major glossies - could be forgiven for throwing up their protest documents in disbelief.

Chit-chat about chest hair amid a morality crisis? What exactly was the point here?

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The advertiser's blatant disregard for mainstream community standards of decency or the future of depilation in fashion? Frankly, for those at whom the YSL ad was aimed, the more trivial matter of depilation would probably win hands down. People who read glossy magazines, follow the shows in Paris and Milan and worry if their fragrance is up to scratch style-wise have occupied fashion's puzzling parallel universe for long enough to be surprised, yes, but probably not shocked by the ad's full-frontal male nudity.

Or the new Gucci ad featuring a female model's pubic hair shaved into the logo "G", for that matter. Or the Sisley ads shot by Terry Richardson, a photographer better known for his pornographic oeuvre. Or the Boucheron jewellery ad that makes a close-cropped picture of a man's mouth look unmistakably like a vagina.

Controversial fashion ads | Dazed

Or the Dior Addict ads with a model writhing in orgasmic ecstasy. Or the orgiastic Versace ads.

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More likely, it's about what girls want. All the sexed-up, freed-up young women in their low-rise flares have reincarnated the He-man because they don't really want a troubled poet at the end of the day. When booty calls, they'd prefer some burly monster to peel off their tummy top. Madonna, that great reader of the zeitgeist, is already on it.

She went and married a man called Guy. This is a space where subscribers can engage with each other and Globe staff.

YSL ad courts controversy with full-frontal male nudity

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